Workers rights campaign
- Poster/booklet
- Website
- Product vandalism
- Guerrilla ad
- Riot Boards
- Logo
Chose 3 brands that are involved in the workers rights issues
Create an anti campaign against
Figures
product worth to worker worth
£25 a month for worker when as one product is worth between £10-100
4 months work to get the price of one product.
Idea Generation
Create 3 posters which insult each brand/owner
Poster involving deaths, figures, suicides, pay rates, riots and quotes.
Shown in a simplistic outlined format.
Colours
Orange (nike box)
Blue (factory uniform)
Blue (factory uniform)
Yellow & black (Caution strips)
Nike slogan insults
- Just pay more
- Just be fair
- Just don't do it
Aim to decrease sales
Poster series
- Sweat factory
- Sweatshop
- Sweat child
The Aim
Create awareness to the people wearing the product
Decrease sales
Change policies within the industry
No comments:
Post a Comment