Thursday, 12 May 2016

OUGD505 - Studio Brief 2 - Nike Exposure - Poster Development

The idea of this poster is to expose Nikes image, showing a massive difference in the brand and the worker. Obviously that always is the case but these figures could be so much more fairer. A slight increase in pay will not change Nikes annual income of $30,601,000 by much, so by showing these figures & quotes within this poster would be there to minimise their profits. 

The Aim of this poster is to get Nikes attention & hopefully consider changing their policies. 

Manipulating Nikes slogan of 'Just do it' - 'Just pay more.' A clear statement of the changes needing to be made. 



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