OUGD505 - Studio Brief 2 - Guerrilla Advertisement

I designed large stickers to allow my campaign to be more recognisable, Guerrilla adverting is a cost effective strategy which is also rather productive in getting a brand hype started or for that matter a campaign. By positioning the stickers in popular zones such as shown below will allow a lot of views each day. Till eventually after seeing it everywhere you'll read into the campaign. 



The idea of placing a sticker here is to make you realise and value the money you'll be pulling out & spending. To recognise the corrupt conditions within the garment industry & to try help you spend your money wisely. 

The stickers will also divert you to the website for more information on the cause. 

Primark is a brand that is involved in paying their garment staff pittance and placing them in horrible working conditions. Placing this sticker here will allow the people to notice Primark are a part of something disgusting & unfair. The end result would hopefully be a decrease in sales & to provide knowledge in the bad quality clothing they offer. 

Collateral display placement for there was security on the front when visited.