The initial idea was to involve elements which represented my chosen topic, that being sweatshops/factories. Incorporating simple visuals such as a block factory & worker mask.
The Idea behind this combination is that it isn't the fumes/pollution affecting your health it is the factories. In other types of factories, they're considered to be the highest pollution producer. The fact china holds the most factories in the world inflicts damage to the earth itself not just the people on it.
This logo communicates 2 issues we have worldwide that being factory pollution and the worker abuse which goes on in the factory industry. Although I will be focusing on the sweat factory topic.
Having researched into American Apparel, knowing how they treat their staff by having good salaries & having a masseuse on the job, which is available after working hours & on breaks. Brought me to choosing their typography Coolvetica (Helvetica) and using it throughout my campaign. It being most legible & bold allowing clearer visibility for the eye. 
Experimenting with the layout of the logo to create other possible avenues, involving arched typography to follow the outline of the circle giving it an effective alignment. Although I had already selected the typography to experiment with other was still viable to capturing an aesthetic layout. To also incorporate other elements such as the steam & bands to try make the logo more understandable as I had shown a few peers but they didn't quite understand without me saying what it was. 
Applying the hazardous & caution colours scheme to bring in that industrial feel which will enable eye guidance to the logo & potential stickers. Involving more text placement but aligning it to the factory to create a more eye appealing outcome. 
From the development above I took the 3rd type alignment and combined it with the bands from the 1st design to hopefully communicate an understanding of the logo to the chosen topic. Yet again using yellow and black as the colour scheme of this campaign to influence the caution element. 
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