OUGD505 - Studio Brief 2 - Tazreen Fashions Ltd Deaths

The building collapse came months after more than 100 workers died in a fire at the Tazreen Fashions Ltd. factory near Dhaka.

That incident focused international attention on Western companies' increasing use of factories here to produce low-cost clothes and so-called fast fashion, making Bangladesh the second-largest clothing exporter after China.

Canadian retail giant Loblaw Cos. confirmed that workers at the complex were making clothes for its Joe Fresh clothing line.

Target Joe Fresh clothing - Produce a garment of Joe Fresh and vandalise the name. 

"I died for Joe Fresh"

"Joe's name isn't Fresh"

"J00 Death"

"Exhausted Joe"

"Lifeless Joe"