OUGD505 - Studio Brief 2 - Flyer Display

Although printing out the second flyer, pressing it onto collateral allowed me to approve of its design before printing. Asking for my peers opinion which resulted in being the second design only because of its consistency to the A2 poster. 

In this particular design, I wanted to approach a machinery look which was conveyed through the divided block shapes around the logo. The idea of its look is to have a feel of the logo being locked in place by the yellow blocks. 

Keeping the design simple in order for it to reflect the front of the flyer. Placing the information in central alignment for easier guidance to the eye. Using text hierarchy to bring across text importance, the idea is to make it as simple and engaging as possible for the reader. Not too much information as the flyer may be discarded of, but enough to make the point clear & effective. 

This design choice was selected through the consistency it holds throughout the rest of my designs. Keeping the campaigns image uniformed as its an important feature in pulling in a familiar visual for the audience.

Changing the quotation to more sympathetic language.

The reason for changing the language is because people pay more attention to the worst situations. The quotes used hopefully will make you think "what if that was me"