Overall I feel as if this outcome ignores the stereotypical look which most brands offer, It is approachable by both genders, which has been implied by the use of colour and source of illustrations & type. The bee is representing its natural substance of honey this allowing the audience to know its purely natural.
Here it shows its diversity in colour. Hopefully, this would enable the group to have a different opinion on what colour complemented the overall design.
Further developing the bee illustration as I felt it would've been most effective when showing the rest of the group of the development process. It coming out quite professional and something I would engage with if seen in a store. Of course, it needed to reflect back to our brand concept, which was applied by Incorporating the host of honey development.
As shown, I had already developed 2 other possible outcomes. Making use of the symbols, placing colour and selecting type which best matched our brand.
The illustration being completely digital this offered a much sleeker outcome to the drawing. Creating 3 different coloured bee's to help it become more diverse if applied to packaging/bottles. 
My immediate thought was to place the 'illustrators' drawing into illustrator to get a digital vector as I knew the outcome would be aesthetic/modern, this was quite a tedious task which took a lot of my time, although it was worth it in the end. 
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