As a group, we came up with the idea that we associated our concept/brand around edible/drinkable ingredients which could be applied to the face. For example, employ the idea of coconut milk as a coconut face wash, which will be developed into the idea of a glass milk bottle. This concept easily avoids the cliche's of existing skincare products that only specifically target one gender
Group Idea generation of concept & brand
The brand image reflects more natural substances. Chemical free 100% natural ingredients. Honey containing substances which are health beneficial. An ingredient which appeals to both genders.
Charcoal illustrations of the ingredients may be a consideration through its more natural hand - drawn style. 'sketched by the illustrators'
Well drawn illustrations which imply nature, the bee communicating its natural substance in which it creates itself. These elements could potentially be taken forward into illustrator to perform a more digital vector. 
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