Purity
Innocence
Virtue *
Simplicity
Cleanse
Purify *
Rejuvenate
Revitalise *
Once finding one word that related to beauty products I then used synonyms to explore a broader range. This brought me to some interesting names that could be potentially useful. What was important about choosing effective name was if it suited our concept as well as having a balance between gender.
After gathering a variety of names I then took the words that I thought worked best into Illustrator to get a brief visual of how effective they'll look. Baring in mind I want the typography to complement both genders, Taking it away from the stereotypical brand names out there that all consist of either bold type (men) or slim type (women) A balance in between would be best suited.
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