For this brief we have been asked to create a brand based on beauty products weather its based for skin, makeup or hair this will involve packaging. Most beauty products have common ideas that segregate male & female, In this day & age men also like to stay in contact with there feminine side to remain a young look, Rather then only having power tools for their beards. The idea of this brief is to create a realistic product that pushes out gender stereotypes and environmental concerns.
Considerations
- Why do gender stereotype persist in this market?
- Why do so many beauty brands continue to promote unrealistic body image?
- Why do concerns about health and environmental issues remain at the forefront for this category?
- Consumers demand brands that operate sustainability and reflect their values?
- How can your brand confront these issues in a way thats genuine and authentic?
- Create a name and package a brand that reflects to be boxed in by stereotypes and demographics?
- The type of products can be anything thats related to beauty?
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