Visiting body care to get a brief visual on how certain products target genders, Looking into colour, typography and illustrations. A lot of the products had the typical gender colour scheme such as purple & pink. My attention was drawn to more elegant designs that had an expensive look for they were the types of products that were mutual in gender. Some products communicated a more natural ingredient which has a tendency to be green.
Being aware of certain products like shampoo that don't feature natural ingredients on it show a preference to be purely chemical based which always involves stuff that is bad for your hair like 'alcohol'.
When I personally purchase beauty products I go for a more elegant earthly design that includes natural ingredients.
Being aware of certain products like shampoo that don't feature natural ingredients on it show a preference to be purely chemical based which always involves stuff that is bad for your hair like 'alcohol'.
When I personally purchase beauty products I go for a more elegant earthly design that includes natural ingredients.
This particular design is quite feminine. For example, the hot pink and bold bubbled typography is commonly used to target young females. The layout and weight of the type convey an effective visual, making it easy on the eyes and an overall, a design that would stand out strong on store shelves.
In comparison to the product above, the layout of this design is a lot more refined. It targets both genders with a sophisticated style through the use of shapes, patterns, and colour. Altogether, representing the aim of the brand and it's identity. Being a well-known brand, the placement of the logotype is centred as a comfortable selling point to brands consumers.
This design has a more refined look to it, Its approachable by both genders an holds a sophisticated style through the use of shape/pattern which emphasises the name of the brand . The placement of text allows a comfortable visual that isn't overwhelming.
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