A sophisticated package design that has a style which appeals in a clean minimal way. This particular style would appeal to a much younger generation for its style is clean and aesthetic that doesn't complicate the design with information. Because this packaging doesn't hold a lot of information it automatically makes me feel as if the brand is well trusted, recognised & proven to be a good application.
To me, this design is communicating a more simple gender neutral style. This has been conveyed through the use of green, which brings a more natural & environmentally friendly approach. Stepping away from typical gender colours such as pink and blue. which I think is effective in this day and age because guys are considered to be more in touch with their feminine side. To bare this mind would benefit us in areas of communication to the target audience.
Looking into earthly colours to convey the natural side of beauty products, I feel these type of colours are often applied to trustworthy products that don't include too many chemicals. They're also seen as gender neutral colours. Which is obvious to the research I have gathered.
This design reveals a more enriched approach in comparison to the one above. This has been communicated through the lowercase serif typeface. At a quick glance, I feel it connects more to females. This could possibly be because of the background colour (pale pink)
From an overview point of this product, a well-controlled environment is applied. The 'n' giving it simplicity which is helped by the white space around it.
The detail involved in this packaging is rather exciting, I find it effective when you find illustrations inside the packaging, especially if each one contains something different, It allows the packaging to become a collectable. This strategy could also create a higher interest in the product.
No comments:
Post a Comment