OUGD503 Studio Brief 2 - Collaborative - DesignBridge - Development

Overall I feel as if this outcome ignores the stereotypical look which most brands offer, It is approachable by both genders, which has been implied by the use of colour and source of illustrations & type. The bee is representing its natural substance of honey this allowing the audience to know its purely natural. 

Here it shows its diversity in colour. Hopefully, this would enable the group to have a different opinion on what colour complemented the overall design. 

Further developing the bee illustration as I felt it would've been most effective when showing the rest of the group of the development process. It coming out quite professional and something I would engage with if seen in a store. Of course, it needed to reflect back to our brand concept, which  was applied by Incorporating the host of honey development.  

As shown, I had already developed 2 other possible outcomes. Making use of the symbols, placing colour and selecting type which best matched our brand. 

The illustration being completely digital this offered a much sleeker outcome to the drawing. Creating 3 different coloured bee's to help it become more diverse if applied to packaging/bottles. 

My immediate thought was to place the 'illustrators' drawing into illustrator to get a digital vector as I knew the outcome would be aesthetic/modern, this was quite a tedious task which took a lot of my time, although it was worth it in the end. 

OUGD503 Studio Brief 2 - Collaborative - DesignBridge - Honey pot

After gathering research I attempted to employ my minimalistic style to  the layout to inform you of its ingredients in the most simplistic way. For most Cliche brands tend to over complicate its look. From this, I came up with the idea of creating symbols which were specific to each ingredient. For example, the bee hive is where honey is stored. 

OUGD503 Studio Brief 2 - Collaborative - DesignBridge - Logo Development

Being behind schedule I took the initiative to play around with logos. this only being a quick process just to see if some ideas could spring up. For the logo, I wanted to communicate the gender symbols for obvious communication but to then take advantage of the double 'O' within our brand name

Looking further into symbols which could be a little bit less cliche/obvious, My attention drew to the pedigree chart. A chart which is a diagram that shows the occurrence and appearance or phenotypes of a particular gene or organism and its ancestors from one generation to the nextCircles are seen to be the female & the square being the male

OUGD503 Studio Brief 2 - Collaborative - DesignBridge - Names Ideas

Product Names

Purity 
Innocence  
Virtue *
Simplicity 
Cleanse
Purify * 
Rejuvenate 
Revitalise *

Once finding one word that related to beauty products I then used synonyms to explore a broader range. This brought me to some interesting names that could be potentially useful. What was important about choosing effective name was if it suited our concept as well as having a balance between gender. 

After gathering a variety of names I then took the words that I thought worked best into Illustrator to get a brief visual of how effective they'll look. Baring in mind I want the typography to complement both genders, Taking it away from the stereotypical brand names out there that all consist of either bold type (men) or slim type (women) A balance in between would be best suited.

OUGD503 Studio Brief 2 - Collaborative - DesignBridge - Idea Generation

As a group, we came up with the idea that we associated our concept/brand around edible/drinkable ingredients which could be applied to the face. For example, employ the idea of coconut milk as a coconut face wash, which will be developed into the idea of a glass milk bottle. This concept easily avoids the cliche's of existing skincare products that only specifically target one gender


Group Idea generation of concept & brand

The brand image reflects more natural substances. Chemical free 100% natural ingredients. Honey containing substances which are health beneficial. An ingredient which appeals to both genders.

Charcoal illustrations of the ingredients may be a consideration through its more natural hand - drawn style.  'sketched by the illustrators'

Well drawn illustrations which imply nature, the bee communicating its natural substance in which it creates itself. These elements could potentially be taken forward into illustrator to perform a more digital vector.  

OUGD503 Studio Brief 2 - Collaborative - DesignBridge - Research

A sophisticated package design that has a style which appeals in a clean minimal way. This particular style would appeal to a much younger generation for its style is clean and aesthetic that doesn't complicate the design with information. Because this packaging doesn't hold a lot of information it automatically makes me feel as if the brand is well trusted, recognised & proven to be a good application. 

To me, this design is communicating a more simple gender neutral style. This has been conveyed through the use of green, which brings a more natural & environmentally friendly approach. Stepping away from typical gender colours such as pink and blue. which I think is effective in this day and age because guys are considered to be more in touch with their feminine side. To bare this mind would benefit us in areas of communication to the target audience. 

Looking into earthly colours to convey the natural side of beauty products, I feel these type of colours are often applied to trustworthy products that don't include too many chemicals. They're also seen as gender neutral colours. Which is obvious to the research I have gathered. 

This design reveals a more enriched approach in comparison to the one above. This has been communicated through the lowercase serif typeface. At a quick glance, I feel it connects more to females. This could possibly be because of the background colour (pale pink) 

From an overview point of this product, a well-controlled environment is applied. The 'n' giving it simplicity which is helped by the white space around it. 

The detail involved in this packaging is rather exciting, I find it effective when you find illustrations inside the packaging, especially if each one contains something different, It allows the packaging to become a collectable. This strategy could also create a higher interest in the product. 

OUGD503 Studio Brief 2 - Collaborative - DesignBridge - Secondary Research

Visiting body care to get a brief visual on how certain products target genders, Looking into colour, typography and illustrations. A lot of the products had the typical gender colour scheme such as purple & pink. My attention was drawn to more elegant designs that had an expensive look for they were the types of products that were mutual in gender. Some products communicated a more natural ingredient which has a tendency to be green.

Being aware of certain products like shampoo that don't feature natural ingredients on it show a preference to be purely chemical based which always involves stuff that is bad for your hair like 'alcohol'.
When I personally purchase beauty products I go for a more elegant earthly design that includes natural ingredients. 

This particular design is quite feminine. For example, the hot pink and bold bubbled typography is commonly used to target young females. The layout and weight of the type convey an effective visual, making it easy on the eyes and an overall, a design that would stand out strong on store shelves.

This particular design is targeted towards young females which are shown through the colour of it. The typography also communicates feminism through its curved bubbly edges. The layout of the type and weight is effective for it is eye-catching and will help it stand out on the shelf. 

In comparison to the product above, the layout of this design is a lot more refined. It targets both genders with a sophisticated style through the use of shapes, patterns, and colour. Altogether, representing the aim of the brand and it's identity. Being a well-known brand, the placement of the logotype is centred as a comfortable selling point to brands consumers.

This design has a more refined look to it, Its approachable by both genders an holds a sophisticated style through the use of shape/pattern which emphasises the name of the brand . The placement of text allows a comfortable visual that isn't overwhelming.

OUGD503 Studio Brief 2 - Collaborative - D&AD Brief

For this brief we have been asked to create a brand based on beauty products weather its based for skin, makeup or hair this will involve packaging. Most beauty products have common ideas that segregate male & female, In this day & age men also like to stay in contact with there feminine side to remain a young look, Rather then only having power tools for their beards. The idea of this brief is to create a realistic product that pushes out gender stereotypes and environmental concerns. 

Considerations

• Why do gender stereotype persist in this market?
• Why do so many beauty brands continue to promote unrealistic body image?
• Why do concerns about health and environmental issues remain at the forefront for this category?
• Consumers demand brands that operate sustainability and reflect their values?
• How can your brand confront these issues in a way thats genuine and authentic? 
• Create a name and package a brand that reflects to be boxed in by stereotypes and demographics?
• The type of products can be anything thats related to beauty?

OUGD503 Studio Brief 2 - Collaborative - Brief

Within this brief we have been asked to find a YNC or D&AD brief to throughly read through an understand. It being a Collaborative a selection of up to 2 - 4 people is offered, Choosing out of Animator, Illustrator or Graphic Designer.  Depending on the brief chosen it would be beneficial for the practitioner to have reasonable skills & abilities within the topic. The brief will allow us to engage with schedules certain roles and overall teamwork. 

OUGD503 Studio Brief 2 - Collaborative Presentation

OUGD503 - Studio Brief 1 - Penguin - Design Boards

OUGD503 - Studio Brief 1 - Penguin - Final Outcome

This design for children's book cover design of Emil proves playful and interactive. By associating colour which creates friendly & happy emotion allowing the book to be appropriate for children as well as standing out. 

From hand drawing my own puzzle which best appealed to children gives it a more educational feel to it which tests your focus to correct direction. When applying the serif typeface I knew this was best acceptable to kids as it's been proven that serif typefaces are more legible than sans-serif for it allows better guidance through its serif/terminal

OUGD503 - Studio Brief 1 - Penguin - Development

When it came to communicating the Emil children's book I took elements from the brief and created basic vectors. Although this particular style seemed a bit too simple and effortless, it was still able to link back to the thief getting away with the money. What I think is successful about this design is that all 3 colours go well together, also, the money being spread across the book informs the tracking which the young detectives follow. I personally can't do illustrative figures so my only option was a stickman and this is where it lacks visually, considering it's a children's book it is still a bit too immature for a 7-11 target audience. I still would like to take the drifting money forward if possible. 

In comparison to the other designs I wanted to explore more into the use of typography to see a difference in layout. By Placing little illustrations that relate back to the blurb, which helped fill the white space and to create simplistic style. When I approach my own personal work I always tend to make use of white space. A more minimal approach to the use of colour and overall layout, I think this design has potential in being an engaging outcome.

Moving onto the interactive concept, I sketched down an idea that would easily appeal to children, this puzzle was then further developed digitally onto illustrator. This creating an investigation before reading as well as testing the brain before the child starts. I wanted to round up the name of the book as well as the blurb but to communicates through only one illustration.

'Be a detective and find your way through the puzzle'






Selecting colour into the puzzle elements (Notes & Bowler hat) to communicate the mission of the story 'finding the thief & money'. I then began to get the layout for the outskirts of the illustration such as text placement. Emil for example being in capitals as he is the focal point to the story & victim. As shown above, I decided to go with the colour yellow as it was quite a common colour when exploring children books. It creating a much friendlier vibe that also related back to the psychology of colour. When it came to choosing the colour of the title I wanted to test an extra spot colour to allow a balance throughout the spread, that being green. 



The development above didn't quite match my standards. I want the illustration to play more of an important role in this concept, so I wanted to draw the attention away from the title. Children age 7-11 tend to appreciate illustrations more than typography so by changing the colour & layout I felt it brought more of a focus to the puzzle. 

OUGD503 - Studio Brief 1 - Penguin - Research

Children books work best with eye-catching illustrations with bright happy colours, yellow being a popular colour in children's mind this may be because of the psychology behind the colour. To consider using playful type and fun like illustrations would make the book a lot more interactive to young children, giving the book a pick it up and feel it attention.  The bright colours are definitely something to take forward when coming to development. 

This book with bold, primary colours is clearly meant for a young audience. The youthful illustration of a cat in white boots and the wobbly font adds to this style very well. Yellow being the dominant colour to this book to bring the sense of Friendliness. Which I'll consider using when approaching my outcome

In comparison from the one above this Emil Detective book has more refined illustrations that will be targeted to a slightly older audience. This refined style can also be appreciated by adults. So by appealing to both child & adult proves effective. Yet again yellow and red seems to be a popular colour to children books.

By looking at existing Emil books gives it has given me guidance to what is acceptable usage. Whether its to do with colour, layout, illustrations and most of all a readable typeface. 

This Emil style seems much older than the one above. The illustrations becoming a lot more detailed & accurate to a humans figure. The typography appearing bold to be the main focal point of hierarchy. I think this style has an accurate approach to the target of 7-11-year-olds. 

By looking into children's mystery books has given me ideas to elements that could be involved within the Detective side of the book, A childish Sherlock Holmes style could be acceptable to the age. The illustration of the girl makes you feel like you're apart of the investigation. The technique to size could involve a more engaging attraction. 

During development, I came by the idea of making the book interactive. This is exactly what children like doing, solving puzzles. It's not only being fun but it also challenges the brain which is important for child development. Emil becoming a detective and so his mission is to find the thief, this reflects back to the maze idea 'finding a way out' but to imply this to my work, it would be to find the thief. 

OUGD503 - Studio Brief 1 - Penguin - Thumbnails

By starting off with thumbnails it has given me an idea of what layout could be effective. Whether it's having more type than illustrations. Baring in mind it needs to be simple as the audience I'm designing for is between the age of 7 & 11. 

When approaching the designs I wanted to experiment with both illustration & typography. Having an understanding that type is a lot more effective to an older audience for the title of the book informs you of its genre, this isn't something children consider but if colour was used appropriately then the outcome could prove worthwhile. 

I'm most certainly going to put more of my idea's & thought into the illustrative aspect to the book as it holds a much higher interest in children's eyes, especially from research gathered which has given me complete interpretation on what's most constructive to the given age.