After my shift, I had a brief look around the venue to gather a vague idea of where I would place promotional decorations. The pillow in the middle stands out which gave me an idea of scaling up to large words that related back to the Brand - Euphoria. Placing them on each side of the pillow, Happiness facing the entrance to link back to the slogan. Using # tags to help our Instagram following. As well as the fact people love taking photos of anything.
We want to make sure we can offer something unique from other brands. In my own experience of tech/house clubbing, I have never seen a fuss put into their visuals/decor.
There's a few area's of the club where I can place brand signage to maximise the promotion
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