Concept
The name Alete (elite) Couture is a reflection of what the brand images will provide, through its high quality garments to its competitive prices. Producing urban & sophisticated contemporary designs/trends.
Rather than using the word elite, the play on words with Alete seemed to fit much better especially for it being spelt different. The 2 words sound similar but I feel the word Alete would be remembered visually. Each letter within the word compliments the visual aesthetic of the brand name also.
The word/name back dates to Greek Mythology - Aletes was the son of Aegisthus and Clytemnestra, the king and queen of Mycenae.
Rather than using the word elite, the play on words with Alete seemed to fit much better especially for it being spelt different. The 2 words sound similar but I feel the word Alete would be remembered visually. Each letter within the word compliments the visual aesthetic of the brand name also.
The word/name back dates to Greek Mythology - Aletes was the son of Aegisthus and Clytemnestra, the king and queen of Mycenae.
Marketing Direction
Age Range - 18 - 26
The brand is to represent quality and high class so I’ll be aiming to reach out to young - adults who follow a minimal/sophisticated urban style.
The brand will eventually be available in both genders further down the line, starting off with male clothing.
The aim,
is to collaborate with a fashion student to produce high quality garments that have been constructed with good fitting. As the designer I will be focussing on designing the label & the promotional material behind the brand in order for a successful launch.
Material Samples
T - Shirts ( Done )
Jumpers
Hoodies
Shirts
Promo Material
Stickers ( Done )
Lookbook
Business cards ( Done )
Instagram ( Done )
Facebook
Website ( Done )
Flyers
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