OUGD603 - Brief 02 - Laviche Branding - Evaluation

This branding brief was a beneficial experience. I used the skills that I had learned on my past briefs to help me communicate well with this client. When being informed of this brief, my mind was ready to tackle it. I had to consider how different typefaces would suit my clients brand and how that same typeface would grab the attention of his target audience. Having a high interest in fashion and very little knowledge of the industry, I used this an opportunity to learn more about luxury brands. I took inspiration from serif typefaces used on high street fashion stores to give a refreshing and rich aesthetic. When developing the logo name, I also had to consider how it would appeal on the brands social media. I was required to consider how the logo could be used both hand in hand, and as a the website header that encourages people to shop. Creating this web interface related to my fashion style, which made me it easier for me to understand exactly what the client wanted.