OUGD603 - Brief 01 - Khong Branding - Existing logo Research

Logo characteristics 

At the second meeting, Kevin and I discussed characteristics that he'd like to represent within the logo.

Considerations:

• Bold 
• Capital 
• Black/White
• Type Manipulated  
• Use of shape
• Sharp

I showed him a few examples above, and then we further discussed elements to take forward. 

• Capitalised Lettering 
• Masculine
• A merge of the KRONIC lettering with NERO's logo