Monday, 31 October 2016
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OUGD603 - Brief 04 - Euphøria Event - Target Audience
Uni students
Locals
Target people going to House / Tech Events for example,
- Mint Events
- Canal Mills
- Faversham
- Church
Target radius - Search for people interested in the House / Tech Category.
- Place Mint Instagram in.
Friday, 21 October 2016
OUGD603 - Brief 04 - Euphøria Event - Techno / House
Leeds - Techno Scene
One of the main reasons why we decided to go with the House / Techno genre is because it is very popular in Leeds, for its one of the reasons I came here to study. So choosing the two seemed to be in our best interest in terms of launching our event in Leeds.
Mint Club has been an integral part of Leeds’ clubbing scene since 1997. Promoting the best in house, techno and underground, it’s now one of the most famous clubs in the UK, and anyone worth their salt has played here. Nights like System Prism and Hush Hush have all become mainstays of Leeds’ nightlife, and Mint Club continues to push the boundaries of dance music by giving a platform to DJs on the way up – giving you a chance to see something new and exciting.
One of the main reasons why we decided to go with the House / Techno genre is because it is very popular in Leeds, for its one of the reasons I came here to study. So choosing the two seemed to be in our best interest in terms of launching our event in Leeds.
Mint Club has been an integral part of Leeds’ clubbing scene since 1997. Promoting the best in house, techno and underground, it’s now one of the most famous clubs in the UK, and anyone worth their salt has played here. Nights like System Prism and Hush Hush have all become mainstays of Leeds’ nightlife, and Mint Club continues to push the boundaries of dance music by giving a platform to DJs on the way up – giving you a chance to see something new and exciting.
OUGD603 - Brief 04 - Euphøria Event - Venue Research
After my shift, I had a brief look around the venue to gather a vague idea of where I would place promotional decorations. The pillow in the middle stands out which gave me an idea of scaling up to large words that related back to the Brand - Euphoria. Placing them on each side of the pillow, Happiness facing the entrance to link back to the slogan. Using # tags to help our Instagram following. As well as the fact people love taking photos of anything.
We want to make sure we can offer something unique from other brands. In my own experience of tech/house clubbing, I have never seen a fuss put into their visuals/decor.
There's a few area's of the club where I can place brand signage to maximise the promotion
OUGD603 - Brief 04 - Euphøria Event - Colour Scheme & Theme
Euphoria
When approaching the theme we wanted to communicate a feeling of happiness as we are always searching for it.
The overall Concept is to make people feel Euphoric when at our event, so by having our colour as orange would physiologically create a happy mood as well as our decor theme.
As a brand we want to be generous with our audience, wether it means doing Competitions or Product giveaway just to emphasise the our slogan 'A state of happiness'
Orange
Orange is a warm, inviting, and joyful colour. It invokes feelings of sociability, enjoyable connection, and happiness. It has an emotionally strong presence, and promotes extroverted behavior – a fantastic colour to use in gathering spaces to promote interaction and relationship building.
OUGD603 - Brief 04 - Euphøria Event - Name Concept
From a personal experience I've noticed a happy/exciting feeling when listening to techno & house, especially when I attend the events. So when generating a name we thought of Happy words, which lead us onto
'Euphoria' - A State of Happiness. Using the definition as a slogan
Quora
"Absolutely techno music has that affect on me, it's the single thing in life that has the power to make me feel better no matter what. When I go to shows there are moments I get lost in the music and completely zone out from reality, and in that moment I am happy"
Our StoryEuphøria - A State of Happiness starts off in the heart of Leeds, a city which is known for its Techno/House with the best Venues and local DJ's.
In our own experience, we became fond of the scenes and felt the happy/loved vibes. Bringing us to the name Euphoria defined as 'A state of Intense/ultimate happiness'. A Concept of Happiness & togetherness.
We call for all Local DJ's to provide the publicity they deserve & with their help, we come to you hosting nights you will not forget!
Euphøria - Secret Sessions is where we'll be taking the rave outside of the venue, providing you with some of the best Local DJ's, extra genres & themes just to get that house party atmosphere booming!
Our StoryEuphøria - A State of Happiness starts off in the heart of Leeds, a city which is known for its Techno/House with the best Venues and local DJ's.
In our own experience, we became fond of the scenes and felt the happy/loved vibes. Bringing us to the name Euphoria defined as 'A state of Intense/ultimate happiness'. A Concept of Happiness & togetherness.
We call for all Local DJ's to provide the publicity they deserve & with their help, we come to you hosting nights you will not forget!
Euphøria - Secret Sessions is where we'll be taking the rave outside of the venue, providing you with some of the best Local DJ's, extra genres & themes just to get that house party atmosphere booming!
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