My aims of this brief is to create a simplistic/sophisticated label that conveys a personal message of support to the affected countries. A label which also makes other people aware of Malaria and geographic regions it affects.
I also want to create a stronger relationship between the consumers and the brand through the design. I think that is an important aspect of the limited edition pack for it is meant to make people interested in the cause, especially if charities are involved. So I believe if the design is personal to the people in the region it will create an appreciation of the brand.
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