OUGD503 Studio Brief 1 - Fever Tree - Why I Chose This Brief

After looking through the brief list, I noticed the Fever Tree offered a limited edition label design. I felt within this particular area of graphics I could apply my own application of skill to create an effective outcome to the brand. 

At first, I had a few concerns to the brief such as the required guidelines it came with. The guidelines obviously were there to make sure the Brand stays recognisable as a limited edition bottle when coming to the label. So by applying their requests to the label I hope to effectively create a design which complements the brand.

I wasn't aware of the Fever Tree brand before now but from the official label, I can tell it is a high-end brand which targets an older audience the fact the tonic water contains a quinine that cures/prevents malaria. 

"Quinine’s anti-malarial properties have saved millions of lives since the early 1600s and now, we want to help bring an end to malaria and save millions more lives from this preventable and treatable disease.  Malaria is a disease that still kills approximately 180,000 children under five each year in the Congo – the very area where we source our quinine"

After having an awareness how damaging Malaria can,  especially in certain countries gives me sympathy to the affected zones. To apply my skills within Graphic Design to create a label that could hopefully make other people aware of the damage would be a fantastic goal to achieve.