In pre-Columbian Central and South America, the jaguar was a symbol of power and strength.
The Chavin are best known for their stylized religious iconography, which included striking figurative depictions of various animals such as the jaguar in particular which exercised considerable influences over the entire coastal region
These elegant religious symbolic stoneworks of the jaguar was an influential meaning for the Peru Culture in the past, So to consider using the jaguar as an illustrative design on the Fever-Tree would be appropriate to represent their ancestors and to celebrate it. The fact this symbol was recognised as power and strength would simply encourage their bravery of having to deal with Malaria.
My idea’s began with getting a visual on what kind of shapes are appropriate for the front of the wrap. The Peruvian pattern was rather mysterious & the Masks looked quite weird and joker like, to apply this detail to the Peru bottle would be relevant to the set.
Patterns initially stood out to me, a few regions culture was specially orientated by shape, bright engaging colours and a sophisticated style that represents the country.
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