OUGD503 Studio Brief 1 - Fever Tree - Brief

   Brief

Using the list of websites provided below, identify and respond to a range of competition briefs that reflect your emerging creative interests and professional ambitions within Graphic Design. You will need to select one main brief that will become the focus of the taught sessions and studio workshops for the duration of the first part of this module.

   Considerations

When selecting and responding to briefs you will need to consider the following: How do you balance what you want to do, design or produce with what the brief requires? Do the briefs offer enough breadth and scope for the development of a range of responses whilst at the same time allowing you to focus your practice? What are the realistic timescales for completing the brief? Are you working to these? Have you clearly identified what the problem is before you start? Where is the challenge in the brief and what will you get out of doing it? What do you need to present and how will you present it? Fever - Tree Target audience 35-65  Create a series of designs for an annual limited edition bottle campaign 500ml tonic bottle Beautiful and sophisticated in style Communicate the brand and product name  Select at least one of the five regions Set of four different designs inspired by four different countries within that region  Chosen Region & Countries  Peru Brazil Colombia Argentina