OUGD503 Studio Brief 1 - Fever Tree - Full set

The Final outcome worked really well as a set, the colours all complimented one another and helped to bring an engaging/clean visual. Making slight adjustments to the neck of the bottle for it was too basic as a fill colour, so by separating the geometric countries provided a bolder finish.

Text placement was readable and held a good balance between type & image. When it came to choosing a typeface I went for one that was most similar to Fever Tree typeface for copyright reasons. 

The Concept of this bottle was  to unite the countries and to help fight against malaria. Fever Tree are really proud of their achievements in finding an ingredient that helps prevent the virus, the ingredient being called ‘quinine’ My initial thought was to create a stronger relationship between the country and Fever Tree.