OUGD503 Studio Brief 1 - Fever Tree - Design Sheets

OUGD503 Studio Brief 1 - Fever Tree - Presentation Boards

OUGD503 Studio Brief 1 - Fever Tree - Submission

OUGD503 Studio Brief 1 - Fever Tree - Website Mock Up

Placing the designs onto to website allowed me to visually compare the bottles to the interface of the website. I personally think they work effectively as the interface is neat/clean, which definitely complements the limited edition label for I chose to create a simplistic design that isn’t overwhelming in detail. 

Having a lot of peers saying it is really successful against the website, almost as if it is the original label. 

OUGD503 Studio Brief 1 - Fever Tree - Mock up

OUGD503 Studio Brief 1 - Fever Tree - Full set

The Final outcome worked really well as a set, the colours all complimented one another and helped to bring an engaging/clean visual. Making slight adjustments to the neck of the bottle for it was too basic as a fill colour, so by separating the geometric countries provided a bolder finish.

Text placement was readable and held a good balance between type & image. When it came to choosing a typeface I went for one that was most similar to Fever Tree typeface for copyright reasons. 

The Concept of this bottle was  to unite the countries and to help fight against malaria. Fever Tree are really proud of their achievements in finding an ingredient that helps prevent the virus, the ingredient being called ‘quinine’ My initial thought was to create a stronger relationship between the country and Fever Tree.

OUGD503 Studio Brief 1 - Fever Tree - Development

Moving onto the Geometric map concept which held a more consistent flow as well as being sleek & minimal which stands against the first concept. In distinction to putting less detail into the bottles brought a fresh image together, this was applied through the use of white space and a limit to opacity in colour. From research found I wanted to create a simple attraction to the bottle. This was done by using 1 spot colour that represented each country.

OUGD503 Studio Brief 1 - Fever Tree - Criticism

Concept Vote

Pattern (1)

Map (6)

Map FeedBack
"It's bold and clear. Its shape and colour seem most relevant to the concept"

"This is consistent also you've created many outcomes, I feel the process is clearer"

“ It’s simple & Clear ”

“ Good use of colour, allowing the text to be clear “

“ Strong Map concept visually appealing & light on the eye

OUGD503 Studio Brief 1 - Fever Tree - Map Development

Through research, I resolved & developed a concept which I felt would create a much better benefit to the final outcome. Noticing a lot of people entering the Fever Tree competition went for the pattern approach, I couldn't help but be slightly different in approachment to the brief. 

The idea of this concept is to support each country and also having an awareness of the countries affected by malaria. I personally wasn't aware that this region was affected. So from being aware of this has made me consider purchasing the Fever Tree brand from stores to support. 

Going ahead with the idea, I firstly gathered the outline shape of each country and created a geometric style. Placing colour that best represented that country, this was mainly an obvious colour within the flag.  

The reason why I chose the geometric style is because I felt it brought a unique approach and from research I noticed it was quite a current trend

OUGD503 Studio Brief 1 - Fever Tree - Pattern Development

After gathering research I focused on bringing all aspects together such as certain shapes and patterns, for that was the initial concept at first. Wanting to make it personal to the people living in the Malaria affected zones, so by involving symbolic representation would be expressed through its visual. The development for the Peruvian bottles turned out to be effective as their culture was rather fascinating. Applying this pattern concept to other bottles became a lot more difficult than expected.

When approaching the culture of all 4 countries as well as patterns I came to great difficulty in executing the other countries, for reasons that brazils culture seemed to be mainly football related, there wasn't a strong enough history in comparison to Peru and their symbolic representation, such as 'the jaguer' & 'Peruvian masks'. 

OUGD503 Studio Brief 1 - Fever Tree - Research

Taking inspiration from Peruvian masks which held a symbolic connection to the country, Exploring this area allowed me to engage with the culture itself. I personally find the designs very refined and highly immersive in detail. This type of design would connect to the Peruvians though its heritage & belief.

The absolute bottle really draws attention through its bright warming colours. The fact they’ve used the mountain range effect to the population of flavor creates a unique concept. Applying 5 & 6 together could be a possible outcome. 

A more modern approach from the use of this shape, for the pale gradient colours give it a stylish outcome, to apply t

This particular bottle stood out to me through its elegance & sophistication. The use of black has created a direct focus on type and illustrations. Applying this minimal feature to a final resolution will create guidence to the center of the bottle. To consider using colours that represented each countries flag colour would make it more personal to the people & countries affected, giving an awareness of the diesease also.

OUGD503 Studio Brief 1 - Fever Tree - Architectural concept

The architecture in each country offers diverse detail. The detail involved creates a strong representation in the culture & economy. Because I struggled to find efficient detail within fabrics I knew I'd have to find a much broader resourceful approach to pattern, which lead me to the buildings in each country. Using this approach towards the designs I feel would create a unique concept to the bottle. 

Peruvian architecture possessed the highest style of art and mechanical skill as the detail involved was truly astonishing, it offered a block structure which consisted throughout its exterior. Peruvian masks also had similarities to the building. To apply that particular style/shape within the label would create a meaningful gesture to the beauty of their mechanical skill in architecture. 



The interior of Brazilian architecture is really peaceful through its pattern and colour used. Of course, this is a church so its aim is to create positive vibes, embracing god and the goodness of the church. By taking out sections of the interior through its well-detailed pattern could relatively create a nice set, especially if it was consistent throughout. Religion seems to play an important role in its culture. 

OUGD503 Studio Brief 1 - Fever Tree - Peru Research

In pre-Columbian Central and South America, the jaguar was a symbol of power and strength. 

The Chavin are best known for their stylized religious iconography, which included striking figurative depictions of various animals such as the jaguar in particular which exercised considerable influences over the entire coastal region 

These elegant religious symbolic stoneworks of the jaguar was an influential meaning for the Peru Culture in the past, So to consider using the jaguar as an illustrative design on the Fever-Tree would be appropriate to represent their ancestors and to celebrate it. The fact this symbol was recognised as power and strength would simply encourage their bravery of having to deal with Malaria.

My idea’s began with getting a visual on what kind of shapes are appropriate for the front of the wrap. The Peruvian pattern was rather mysterious & the Masks looked quite weird and joker like, to apply this detail to the Peru bottle would be relevant to the set. 

Patterns initially stood out to me,  a few regions culture was specially orientated by shape, bright engaging colours and a sophisticated style that represents the country.

OUGD503 Studio Brief 1 - Fever Tree - Ideas

Mind mapping possible design directions, there wasn't a lot of ideas but some of these can be rather broad in detail if researched correctly. Because I apply shape a lot within my own personal work I felt as if this would be my stronger area. A lot of these ideas can be merged together to create a meaningful representation of the countries it'll be applied to

OUGD503 Studio Brief 1 - Fever Tree - Design Aims

My aims of this brief is to create a simplistic/sophisticated label that conveys a personal message of support to the affected countries. A label which also makes other people aware of Malaria and geographic regions it affects. 

I also want to create a stronger relationship between the consumers and the brand through the design. I think that is an important aspect of the limited edition pack for it is meant to make people interested in the cause, especially if charities are involved. So I believe if the design is personal to the people in the region it will create an appreciation of the brand. 

OUGD503 Studio Brief 1 - Fever Tree - Limited Edition Research

limited edition A limited edition is a work of art, such as a book which is only produced in very small numbers, so that each one will be valuable in the future.

When a company releases anything limited edition there aim is to keep their loyal customers interested, it also is applied to draw in more customers to their brand. It mainly helps to promote their product or to either give their products a bit of a boost. 

When it comes to bottle packaging they often involve seasonal events to create a happy feeling. I think this is important as it develops a strong relationship between the consumer and brand. 

Coca-Cola launched the Sunshine Collection in 2015, where celebrities and designers showed what brought them sunshine. They gave £1,000 for every submitted design to the Terrence Higgins Trust, the UK’s leading HIV charity and chose four designs to form the official Sunshine Collection, sold at Harvey Nichols. They belonged to Manolo Blahnik, Trevor Nelson, Jonathan Saunders and Scissor Sisters. From performing this limited edition campaign in brought a lot of interest to the brand, it also gave Coca-Cola respect from the public for their contribution to charities. 

Limited edition bottles always have an engaging packaging. It allows the brand to step out of the more recognisable visual they offer on a day to day basis. Often having a theme to the bottle such as the sunshine collection. To apply this method to Fever Tree brand would be considerably different in the aspect of detail and sophistication. Because Coca-cola has targetted all ages they can afford to create something childish or even mature, whereas Fever Tree has a much older target audience, so designing something childish could possibly embarrass the brand. 

OUGD503 Studio Brief 1 - Fever Tree - Malaria No More

They're an ambitious charity that is constantly working on stopping the suffering which Malaria causes, Malaria No More UK save lives through awareness and fundraising. 

Fever Tree Limited bottles are to be designed to raise money and create awareness for Malaria No More. Going back to the brief of the competition the idea is to pick a region which is affected, picking 4 countries and making the designs sophisticated and relevant to the cause. 

OUGD503 Studio Brief 1 - Fever Tree - Why I Chose This Brief

After looking through the brief list, I noticed the Fever Tree offered a limited edition label design. I felt within this particular area of graphics I could apply my own application of skill to create an effective outcome to the brand. 

At first, I had a few concerns to the brief such as the required guidelines it came with. The guidelines obviously were there to make sure the Brand stays recognisable as a limited edition bottle when coming to the label. So by applying their requests to the label I hope to effectively create a design which complements the brand.

I wasn't aware of the Fever Tree brand before now but from the official label, I can tell it is a high-end brand which targets an older audience the fact the tonic water contains a quinine that cures/prevents malaria. 

"Quinine’s anti-malarial properties have saved millions of lives since the early 1600s and now, we want to help bring an end to malaria and save millions more lives from this preventable and treatable disease.  Malaria is a disease that still kills approximately 180,000 children under five each year in the Congo – the very area where we source our quinine"

After having an awareness how damaging Malaria can,  especially in certain countries gives me sympathy to the affected zones. To apply my skills within Graphic Design to create a label that could hopefully make other people aware of the damage would be a fantastic goal to achieve. 

OUGD503 Studio Brief 1 - Fever Tree

Legend has it that the bark of the fever tree was first used by the Spanish in the early 1630s when it was given to the Countess of Chinchon, who had contracted malaria (known colloquially as the 'fever') whilst living in Peru. The Countess recovered and the healing properties of the tree were discovered. 

However, the healing power of this remarkable tree only became world renowned in the 1820's when officers of the British Army in India, in an attempt to ward off malaria, mixed quinine (the extract from the bark of the fever-tree) with sugar and water, creating the first Indian Tonic Water

The medicinal properties of the cinchona tree were originally discovered by the Quechua peoples of Peru, Bolivia, and Ecuador, and long cultivated by them as a muscle relaxant to abate shivering due to low body temperatures and symptoms of Malaria the quinine-containing bark of the cinchona tree would  have healing properties for malaria.

OUGD503 Studio Brief 1 - Fever Tree - Brief

   Brief

Using the list of websites provided below, identify and respond to a range of competition briefs that reflect your emerging creative interests and professional ambitions within Graphic Design. You will need to select one main brief that will become the focus of the taught sessions and studio workshops for the duration of the first part of this module.

   Considerations

When selecting and responding to briefs you will need to consider the following: How do you balance what you want to do, design or produce with what the brief requires? Do the briefs offer enough breadth and scope for the development of a range of responses whilst at the same time allowing you to focus your practice? What are the realistic timescales for completing the brief? Are you working to these? Have you clearly identified what the problem is before you start? Where is the challenge in the brief and what will you get out of doing it? What do you need to present and how will you present it? Fever - Tree Target audience 35-65  Create a series of designs for an annual limited edition bottle campaign 500ml tonic bottle Beautiful and sophisticated in style Communicate the brand and product name  Select at least one of the five regions Set of four different designs inspired by four different countries within that region  Chosen Region & Countries  Peru Brazil Colombia Argentina