OUGD405 Studio Brief 1 Design Process - Frame Brief

Studio Brief 01 - Design Process – Frame Shape (Photoshop)

Module ID:	OUGD405	Module Brief:	Click Here
Module Leader:	Simon Harrison	Module Deadline:	19/01/15 (14:00)
Brief Deadline:	05/12/15 (09:30)	Outcomes Assessed:	A#

Studio Brief

Re-imagine the backing paper for a photo frame. This must include the dimensions of the frame. You must produce a minimum of three designs, which work as a set across three different frame sizes. Choose from the frame dimensions below: 6x4 inches - 7x5 inches - 8x6 inches A5 - A4 - A3 The concept of your design should be shape, you can interpret this as a literal shape e.g. circle, sphere, triangle, square, box etc or be more imaginative. Consider how you frame your shape, be creative with your manipulations and compositions. Consider how to engage the audience and the target market of your photoframe. For example a Wilkinsons photoframe would be packaged and designed with a different aesthetic to a Harvey Nicholls frame. All typography and vector based images must be produced in Adobe Illustrator. Any images must be manipulated in Adobe Photoshop. The final composition must be produced in Adobe Photoshop.  .

Background / Considerations

Explore a range of concepts in your research and development of your own ideas. Consider the usage, functionality and display within commercial outlets when resolving this problem. Not all your investigations should take place on the Mac. Digital image capture methods such as scanning and digital photography allow you to import media from a range of sources (photographs, photocopies, drawings, tracings, found material etc.) Once you have imported this material how can you manipulate using the tools and capabilities of Photoshop (cropping, selecting, layering, repeating, colour changes, reversing out etc.)

Mandatory Requirements

In preparation for the second session you must have photographed a selection of images to work with. The frame backing papers must exist as part of a set/series and must include the frame dimensions.

Deliverables

A quantity of visual investigation/research. Developmental work in sketchbooks/worksheets. Three frame backing papers designed and mocked up in a photo frame. Minimum of 4 design boards, presenting and discussing the following:  Research Initial designs Design choices (colour, format, type, layout) Final designs