When constructing the layout I decided to not go by a strong grid system as the text placement is different on each page, but to use size an white space to its advantage. The booklet theme is strictly black and white the reason for this is because I want a clean, simple look that doesn't grab your attention to any section of the page, the colour white also creates a sense of order and efficiency and for black to be the a default on text colour. The only problem with my overall idea on the structure & layout it became obvious to what the next page would be. So I thought placing shape as a grey tone would make it less predictable but to also change the text to white rather then black which then introduces all stages on white, grey and black for its seen as a family of colour.
Going back to change the layout of the text as to me it became to much for the eye to take in, The fact of it being placed around one side of the page seemed compelling which would bring a different look to a booklet but to also cause complications when coming to consistency and the type of booklet I am going for. The improvements made are elements such as typography within the image which is reflected back onto the context page of the booklet for example the 'A' being the same as the type in the Image.
Stripping it back to no text to emphasise focus onto the concept of the book, that being the letter in the centre of the left page which reflects the exact same letter in the brands typography to having your own interpretation on the typography also. It also has given me sufficient time to prep the book and have it ready for print, inserting other elements such as the location of the store making it easier to visit.
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