Colour Scheme
Because this brief was a more personal topic I've decided to take a more personal approach towards the booklet. Applying current interest of myself into my work such as black & white colours being apart of my identity in a fashion sense, to my modern work style.
WHITE.Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.
BLACK.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.
Type & layout
I've chosen to work with two san serif typefaces 'Bebas Neue' & 'helvetica'. The two typefaces work well in complementing one another and that contributes a clean, modern look. After justifying the placeholder text it has caused unnecessary spacing between each word. So from the research, I have gathered knowledge of making the spacing a lot more even. The type adjustments such as right indenting prevents the spacing within the text, allowing a more consistent eye flow to the reader.
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