Once choosing my choice of product I went ahead an sketched what initially came to my head. At first I thought it would be communicational to explore a plant involved design as my product is something that maintains perfect mossarium environment. With this approach it seemed like it would go in the direction of a clip art look. I went ahead and took it into development and I couldn't execute a decent standard. So i went back to sketching more idea's, This time I wanted to work with a more simpler outlined logo as I feel these basic logo's are more visually understood and interpreted in different ways. The Raindrop became my focal point as the water is something that is important to plant life/growth so to communicate that within my logo would represent a maintained mossarium.
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