The idea behind this logo is that I've communicated 2 elements of the product itself, such as the 'tear drop' shape, which relates to the condensation that keeps the moss nourished. The unclosed top also represents the 'breeze' that enables adjustment of the environment throughout the seasons. The first step was mainly getting the idea down digitally putting the elements together to form the logo, Playing around with the positioning an to see if colour was acceptable but Monochrome was a lot more simpler an isn't cost effective, Text became apart of the logo as it gives that clearer communication of the product and brand.
Once getting feedback from my first initial development slight improvements were made such as curving the logo to the shape of the actual product playing around with different outline weights, but still finding a more comfortable place for the typography, at this point 3rd design was most effective, but still wasn't to standard for the remaining space between the drip and text seemed unfinished.
The third development proved aesthetic for the overall design became consistent, the outline size was an important part of the logo which eventually became elegant. The empty space which seemed unfinished was solved, this was by adding an important feature from the product that was a pointed dip that helped the condensation drips gather to one point of the product, that particular feature is the key to its workings so by involving this extra curve created a more detailed version which helped interlink the logo to the product. The typography became much more acceptable within its placement taking out the unnecessary lines and dots but to just centre align it with slight kerning.
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