Background
To create an event through a promotional video and design an application targeting males and females within the early and mid-20s who love house and techno music. The aim is to attract new customers by showcasing a support to local up and coming DJ’s. The application informs users of the event and invites them to the night, leaving the music line up a mystery. The event overall explores hidden musical treasures.
Concept
Influenced by Euphoria’s established brand identity, extend their strong visual image throughout the design and introduce the target audience to local Dj’s. The concept is derived from Euphoria’s vibrant aesthetic, focussing on
embodying the traits of both music talents and local Dj’s through house parties exposure.
Target — early and mid 20s.
Deliverables
- Promotional Video
- Application Design
- Design Blog
- Project Evaluation
- Presentation Boards
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