As you can see the Tower Works is made up of 3 towers which is now used for designers & creatives as in the past it was used to manufacture gill pins and other textile associated items. We set out to re design the Original logo which we all agreed that the logo was effective as it represented the importance of the towers, as to this day they have kept it apart of there concept. The only problem was that it didn't really communicate design, it came across as industrial still. I personally thought by inserting a hint of colour into the logo would bring it to life an relate to the design studio space. As a group we decided to approach it with a different concept which was still inspired by there original logo, that being a birds-eye view of the top of the towers but turning it into a 3D shape which represented the creative space within the studio. As for the selected typeface 'Helvetica' was chosen from there website video by seeing a sign inside the building.
The original logo wasn't that bad at all so i believed this made it harder to rebrand.
One thing we thought was that it didn't really show that it was a creative space for
studios so that was our starting point.
We were influenced by the studio vibe's collaborative atmosphere and the modern
furniture and colours. We believed that this is what the logo should represent
and the current logo didn't show this.
This was the logo we decided on, the 3 squares showed a bird eye view of the
buildings stacked together showing collaboration within the space thats available and
orange used in the letters representing the bricks.
We also made a website and business cards to show how versatile the logo is and
various colour schemes that could support it.
Overall this mini project showed me how much a team could get done in
a matter of a few hours but i also learned its hard to find a good meeting
point when creating designs.
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