OUGD603 - Brief 01 - Khong Branding - Logotype Development
Taking the first design concept forward, using a thai Symbol in replacement of the 'N', a subtle manipulation which allows a simplistic English/Thai connection. Taking the Symbol an adjusting it to fit the typeface provided for the logotype, also using musical representation such as the 'vinyl' as the symbol looks like a turntable 'Pin'. Getting my peers criticism on the first development,
Too much focus in the centre of the logotype
Isn't Bold Enough
Keep it simple with the 'Symbol' only
After using capitals I realised the typeface didn't look Thai enough, needed something sharp to convey the 'sharp Thai masks & Architecture'
Finding a more suitable typeface which holds sharp/bold thai characteristics. Khong's style is known to be groovy so a tribe like typeface may be more ideal. Making further adjustments to the Thai Symbol to fit the thickness & style of the typeface, also adding an extension onto the Symbol to make it clearer of the two merged text/language
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