The definition of a caution is a warning, or is the act of
expressing care because of potential risk or danger.
- Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color
- Yellow is the color of traffic lights and signs indicating caution all over the world.
- Yellow is the most visible color of the spectrum.
- The human eye processes yellow first. This explains why it is used for cautionary signs and emergency rescue vehicles.
- Peripheral vision is 2.5 times higher for yellow than for red.
In the UK penalty charges are displayed in yellow and black. The provided attention when seeing these colours on your car creates all sorts of emotional worry. To apply this strategy to my campaign will create an immediate attention allowing the viewer to pay more time looking at it. 
Yellow is the color of traffic lights and signs indicating caution all over the world. 
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