To start off with, the idea was to have kept it basic by having an outlined version of the actual product itself. From there knowing that the design wasn't to standards it allowed further development with the same visual but simplified to a minimum.
For this particular design I wanted to involve the first letter of the product 'Sanctuary'. My idea generation lead me to some form of plant being attached to the 'S', I figured having a drip dropping from the terminal would represent the whole recycled water system as well as the growth of the plant being placed at the baseline of the 'S'
From the first design I wanted to further simplify the product, To take it towards a 2D outline logo as its most likely to suit a wider collateral display. Not to mention a more professional visual approach.
I mostly prefer this design as its simple, it represents the Sanctuary key elements such as the Drip and a straight line to be the moss. I would most definitely take this design to further development as i think it has the most potential.
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