Sunday, 12 October 2014

OUGD403 - Studio Brief One Alphabet Soup

Being put into groups to deconstruct the word flamboyant defining the word to get an overall summery of the meaning e.g bold colours, feminine chicago film 1920's style etc


Then being given our own word to deconstruct, mine being 'Movement' an from choosing helvetica as my personal typeface i have to base it on that font.
The reason why helvetica was my chosen font was because of the simplicity of it as i tend to try and go down the simple path rather then the difficult path, the reason being is i hardly understand alot if not simple.
it being the most illegible typeface which suits my needs in being able to read it.

Movement









  • Body movement
  • Directions 
  • Political Movement
  • Progression 
  • Art movements
  • Diagrams
  • Motion 
  • Optical illusion
  • 10 Final Ideas
    I've decided to go with this typeface
    just because i think it is a lot more
    unique from the others and i think
    it could be a good end result.
    it has the Helvetica's body but
    i have slightly manipulated certain
    areas of the typeface just so it fits in
    with the grid system i have chosen to
    go by. What inspired me to do this idea
    was a combination of research as well
    as circuit boards that are used in electrical
    boards.




    This idea was based on the life support machine, there is movement when there is life, i used the helvetica body because it was my chosen typeface from the brief ‘Whats my type’ as an outline. orignally i was going to have just one stroke throughtout but it was just to plain an simple there was no unique look to it so by adding lines which didnt fully connect became much more appealing.



    This design was inspired by the display which was at the Henry Moores gallery, the moving soundwaves in which we are surronded by. I liked the concept of the idea but i still thought it was slightly simple an again didnt appeal to me but if i was to further develop the idea i reckon a good design could spring up from it. 

















    This design was simply a fire themed design to me it was obvious that fire communicates movement as the fire travels from the air its fed, being uncontrolable. this design did not appeal to me that much because it almost seemed so childish and boring, the experimentation would be rather fun to the point of setting 3D letters alight to then put some photography skill into it. 





    Road type


    With this style i have only created a serif
    arrowhead representing movement and direction, this particular style relating to road signs.
    I believe this style to be to simple and obvious to the word i was given 'movement' but it did help me generate various other styles instead.


    Subway Type


    Basing this typeface on the original helvetica font, the difference being that
    it has one outline rather than a joint outline not being able to fill it.
    Communicating movement through transport as it is one of the biggest
    definitions towards movement itself. The points signify each stop and the 
    reason for the zigzag is change of direction.



    Ive looked into Massimo Vignelli who designed the subway 
    diagram in Manhattan which has given 
    me an idea of how to edit colour and the pattens



    When coming across these geometric wire sculptures it 
    reminded me of the subway typeface i designed
    only because its so zigzagged and at each end of 
    the wire it has a point that reminded me of 
    the destination stops at the subway.





    It only sparked off other ideas in the sense of creating
    my own 3D wire model typeface to put but my completed 
    alphabet just to make it a bit more interesting and interactive.


    I took time to visit a art gallery to hopefully come by some inspiration that can relate to my brief. 




    After visiting the Henry Moore's art gallery i stumbled across this illumines light over lapped oval display, giving me inspiration into my given word 'movement' the display reminding me of the sound waves which music produces.


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